Being the Client for a Change: What We Learned Working with SHOP
As architects and engineers, we spend most of our time guiding clients through complex decisions. We help define goals, evaluate tradeoffs, and provide clarity when things feel uncertain. It’s a role we’re comfortable in—and one we take seriously. Recently, while working with SHOP (weareshop.agency) on our brand refresh, we had the opportunity to experience that process from the other side. […]